As social scores such as Klout and other measures started to emerge in 2011, DStreet and Media Logic, a social marketing agency, explored a measurement for retailers to gauge how well their social marketing efforts are engaging their customers. The resulting tool, the Retail Social Juice Index (RSJI), today tracks nearly 700 retailers and produces a daily number representing the level of those brands’ social engagement as well as an aggregate industry average. More importantly, the index positions Media Logic as a thought leader to industry CMOs and marketing directors.
DStreet’s campaign secured high-visibility coverage of the RSJI in Forbes to reach CMOs and put a stake in the ground establishing Media Logic’s “ownership” of retail social data. Additionally, the agency secured ongoing coverage reaching retail marketing directors and managers that utilize the index on a regular basis.