With more than 20 years of experience, Jennifer is a forward-thinking advocate of how brands can better embrace modern communications and increase loyalty, sales and engagement. She began her professional career working for back-end semiconductor and software clients – but has since spanned major retail and lifestyle brands, health care and health initiatives and, most recently, energy and sustainability markets. Her clients have included CH2M HILL, Baxter Healthcare, Exclusive Resorts, National Renewable Energy Laboratory, PetSmart, Schlumberger, Sprint PCS and dozens of entrepreneurial startups.
She is well-known as a communications catalyst for startups on an acquisition path, having created high-visibility campaigns for Advanced Software Technologies (acquired by Embarcadero), SignalSoft (acquired by Openwave), MX Logic (acquired by McAfee) and Pure Networks (acquired by Cisco). She is a member of PRSA, actively serving on its ethics committee, and is accredited in the field.
Receiving national and local awards for DStreet campaigns and the work done for clients, including from the American Marketing Association and the Public Relations Society of America | Creating significant coverage of the U.S. Department of Energy’s Solar America Cities program, including working with CH2M HILL, San Francisco’s mayor and TIME Magazine on a large feature story | Poising Mobility Electronics to win Best New Technology at COMDEX and celebrating with its executive team afterwards | Working as agency of record for Sprint PCS during the company’s launch of its 3G network | Serving as the VP of Metzger Associates and helping drive the firm to a place on the Inc. 500 | Dancing with Bill Gates at eWeek’s Studio 54 party, back in the day.
Deciding to start DStreet in 2003, believing clients would hire us for our smart, senior people and small, focused teams | Placing fourth at nationals in U-16 soccer in 1986 | Summiting four 14ers in an afternoon | Learning to downhill mountain bike at the age of 42 | Starting a family and seeing my two young boys grow into phenomenal young men.