IQNavigator is a global provider of software and services that help large companies manage their non-permanent employees and vendors. The company came to DStreet needing a campaign that would communicate its significant emphasis on business intelligence, especially in the areas of data analysis and real-time reporting. DStreet defined a thought leadership platform centered on the companyʼs proprietary data – calling it the IQNdex. Crafted with the companyʼs business intelligence team the repeatable index showcases trends in contract labor– and sheds light on issues such as corporate hiring outlooks, corporate hiring practices and labor rates for contract employees. As a result of the award-winning campaign the company established important relationships and received media coverage with national economic reporters at outlets such as Reuters and Huffington Post. In addition, the IQNdex launch drove more than 716 downloads of an associated whitepaper and more than 13,242 page views.
SNAPSHOT: IQ NAVIGATOR
CREATING NEW ECONOMIC INDICATORS AND VIEWS OF THE MODERN WORKFORCE