SNAPSHOT: FLOAT YARD LTD

Float Yard LTD is the company behind Float, an online cash flow management tool that integrates with accounting tools such as Xero and Quickbooks to help small and medium-sized businesses (SMBs) make better business decisions with cash flow forecasting. As a company out of Scotland, the executives needed to increase awareness of the company in the U.S. DStreet developed a thought leadership platform to position Float’s CEO as an accounting software expert—with the objective of having a contributed article published in a financial media outlet. In addition, Float executives were attending the QuickBooks Connect 2015 in San Jose, Calif. and wanted to meet with national press at the conference. Within a four-week time period, DStreet set up in-person interview with Forbes.com at QuickBooks Connect 2015, secured a contributed article on the main page of Entrpreneur.com, and secured a second contributed article on the main page of Accounting WEB.com.