LSR Engages DStreet to Run Content/Thought-Leadership Campaign for Internet-of-Things Product Platform
DENVER – Oct. 30, 2014 – DStreet, an award-winning public relations and communications agency, has been retained by LSR, a wireless product development solutions and services company, to launch its new TiWiConnect™ platform. TiWiConnect is the first true end-to-end Internet of Things (IoT) solution for connecting devices to a cloud server.
“There are tech giants like IBM and Cisco that are providing cloud tools for Internet-connected devices, but are not adequately addressing how to get everyday products connected in the first place,” said Jennifer Dulles, president of DStreet. “With a strategic thought-leadership program and associated content campaign, we believe LSR is ready to carve out its niche in IoT with its new platform.”
TiWiConnect is the first platform that encompasses all the necessary hardware, software, and cloud services needed to create a connected product. DStreet will work with LSR in Q4 2014 to develop a thought-leadership position, a content program and outreach to media and influencers.
For more than 30 years LSR has been enabling product innovations through wireless technologies including cellular, Wi-Fi, Bluetooth®, RFID, NFC, 802.15.4 and ZigBee.
DStreet is a boutique consultancy that helps clients create defining moments through modern communications. The agency’s all-senior-level team partners closely with clients to help them deliver new products, services and ideas to their markets, to establish thought leadership positions, and to create the communications programs that help them succeed. For more information, visit www.dstreetpr.com or join the DStreet dialogue on Twitter at @dstreettweet or on Facebook.
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