Agency Propelled Largest Attendance at Grand Opening in Cabela’s History with More Than 78 Million Media Impressions
DENVER – Nov. 22, 2013 – DStreet, a Denver-based boutique communications consultancy, won the MarCom Platinum Award for its work with Cabela’s on its two Denver-area grand openings. The awards recognize outstanding creative achievement by marketing and communication professionals and draw entries from across the globe.
DStreet identified and overcame challenges in the Denver market by developing strategic messaging and presenting a number of media opportunities and story angles leading up to the grand openings. The result was coverage from major news outlets from Colorado Springs to Fort Collins, all adding up to Cabela’s largest market-opening with more than 7,000 shoppers at each location.
“So much of a job like this one goes unseen, the messaging, the planning, the development of content, so when it comes together in such a tremendous crescendo—78 million media impressions—it’s extremely gratifying,” said Jennifer Dulles, APR, president of DStreet.
Downing Street is a boutique consultancy that helps clients create defining moments through modern communications. Our all-senior-level team partners closely with clients to help them deliver new products, services and ideas to their markets, to establish thought leadership positions, and to create the communications programs that help them succeed. For more information, visit our new website at www.dstreetpr.com or join us on Facebook at Facebook.com/DStreetPR or on Twitter at @dstreettweet.